The platform is rolling out a fresh option that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the platform revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising video streams on another major platform primarily display content made by AI. A considerable share of this material is considered “AI slop”, a term for inferior, bulk-generated content that is often illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we intend to provide users the power to see more or less of that, depending on their own preferences,” said a company executive.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its network labeled as made with AI. Overall, in excess of 100 m media items are uploaded to the service every day, making clips made by AI a limited portion of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they see by opening the “manage topic” setting in the platform and selecting the AI content topic. Other topics that are already be adjusted under the tool include current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
Its guidelines mandate content makers to tag lifelike AI-generated content, and it forbids dangerous fake videos of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
Furthermore, the platform will from now on apply an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This step is designed to stop users from trying to evade the labeling process.
Responsible AI Funding
TikTok is also launching a $2m educational fund for professionals and institutions to create educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during controversy over plans to lay off numerous safety staff in the UK. The company is expected to cut 439 jobs in its content moderation department in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most distressing content prior to it has to be seen by staff. The platform reported a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is proving valuable operate efficiently.”
